We are not your average variable rate platform.

See Deeper. Farm Smarter.

What We Do

FieldReveal is a proven precision ag system and comprehensive mapping and data platform, specifically designed to empower agronomists. Our system provides agronomists with clear, comprehensive field data, enabling them to make more efficient, data-driven recommendations for their farmer clients. FieldReveal enhances the partnership between ag retailers and their customers, delivering results that have been validated across millions of acres.

Zone Management

Our zone management system collects field data and puts it to work in profitable ways. Zone-based application ensures optimal rates are being applied at all times, which is better for crops, as well as the bottom line.

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Grid Management

Our system allows agronomists to become a more valuable partner to their customers by helping farmers make the best management decisions.

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Mapping Center

Our Mapping Center team of GIS and data management experts use state-of-the-art software to integrate data and provide support to agronomists who use FieldReveal Tools.

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FieldReveal Mobile

Easily view fields, access prescriptions, review soil sample information, document field scouting, and much more. With FieldReveal Mobile, you can experience the convenience and power of FieldReveal wherever you go.

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Why It Matters

Built By Agronomists, For Agronomists

We have built our business on the idea that knowing what’s happening in the ground offers the most control over input costs and allows farmers to save time and feel confident in their management decisions.
Standardized Agronomy

FieldReveal standardizes zones, creating consistency that leads to standardized agronomy practices.
More Field Time, Less Office Time

FieldReveal takes on the heavy lifting, reducing the workload for growers and freeing them to focus on their core operations.
Full Spectrum

Many agronomy prescriptions focus on nitrogen, overlooking other key nutrients. FieldReveal assesses all soil nutrient needs, providing tailored prescriptions to optimize yield potential.
An Easier Way to Stay Connected

Connect with farmers, crop consultants, dispatchers, soil samplers, custom applicators and everyone else involved in the farming operation.

THE FIELDREVEAL STORY

FieldReveal has been at the forefront of precision farming since 1998, developing a platform that equips agronomists with data-driven insights to enhance farming success. Our journey began with a breakthrough discovery linking soil conductivity, field elevation, and yield potential, which led to the creation of the MZB System for precise zone management.

Today, our mission remains to provide ag retailers with the most advanced decision ag platform, allowing them to manage agronomic data effectively. FieldReveal serves as a cloud-based tool for everyone involved in an operation—soil testers, field scouts, agronomists, dispatchers, applicators, and farmers. Accessible anywhere with internet connectivity, it ties everything together, enabling agronomists to spend more time in the field with farmers and less time in the office.

FieldReveal became part of McGregor Technologies in 2021, joining a broader mission to provide leadership in software development across multiple industries. Alongside AgWorks, DevWorks, McGregor Internal Solutions, and Premier Crop Systems, McGregor Technologies offers an integrated suite of applications designed to create a comprehensive agricultural experience.

With over 20 years of expertise, FieldReveal offers the most advanced tools to elevate your agronomy practice and drive future success.

In 2015, Garden City Co-op needed a new vision and path for the scalability of our Precision Agriculture program. After reviewing our needs agronomically as it related to variable-rate fertilizing and seeding, we knew zone-based management was the best fit for our patrons farming practices. FieldReveal provided a tool that fit the vision we had for the program. The multi-layer agronomics, ease of use, and cloud-based platform allowed us to scale our program with an average annual growth rate of 215 percent since the introduction of FieldReveal to our members.

— MICHAEL KEMPKE, GARDEN CITY COOPERATIVE