ONLINE PRIVACY POLICY

Thank you for visiting http://www.fieldreveal.com (this “Site”), which is owned by FieldReveal LLC (“FieldReveal,” “we,” “us,” or “our”).

This online privacy policy (this “Policy”) describes the information we collect from or about you through this Site. It also describes how we use and share that information and some of the steps we take to protect your privacy.

EFFECTIVE DATE

September 15, 2017

SCOPE OF THIS POLICY

This Policy applies only to information collected through this Site. It does not apply to third-party sites or to other websites owned by FieldReveal. It also does not apply to information collected through other channels, such as over the phone, in person, or via our agricultural technologies. To understand how we may use and share information collected via the agricultural technologies we offer, you should read the privacy policies that accompany those tools.

Some of the information we collect through this Site may be “personal information”—information that identifies you personally, alone or in combination with other information available to us. Other information may be nonpersonally identifiable, such as information collected by cookies.

YOUR CONSENT

Please take a few minutes to review this Policy before using this Site. By using this Site, you are consenting to the collection, use, and disclosure of your information as set forth in this Policy. If you do not agree to be bound by this Policy, you may not access or use this Site.

THIS POLICY IS PART OF OUR TERMS OF USE

This Policy is part of the Terms of Use that govern your use of this Site. A link to our Terms of Use is provided at the bottom of each page of this Site.

TYPES OF INFORMATION WE COLLECT

Information You Manually Provide. FieldReveal collects the information you manually provide (using your keyboard, mouse, or touchpad) when you use this Site. For example, we collect the information you provide when you express interest in becoming a dealer, contact us with questions, or otherwise interact with this Site. Some of the information you manually provide may be personal information, such as your name and contact information.

Information From Third-Party Social Media Platforms. You may be able to register with, log on to, or enhance your profile on this Site by choosing to automatically populate the requested data fields with information you previously provided to a third-party social media platform (such as Facebook or Twitter). By doing this, you are asking the third-party platform to send us information, including personal information, from your profile on that platform.

Information from your browser or device. FieldReveal collects information that is sent to us automatically by your web browser or mobile device. This information typically includes your IP address, the name of your operating system, the name and version of your browser, the date and time of your visit, and the pages you visit. The information we receive may depend on your browser or device settings.

The information we receive from your web browser and device is not, in and of itself, personally identifiable. However, we may combine it with other information in an attempt to identify you or we may combine it with information that does identify you. We may also review our server logs for security purposes—for example, to detect intrusions into our network—and we might share our server logs, which contain visitors’ IP addresses, with the appropriate investigative authorities who could use that information to trace and identify you.

Information Collected by Cookies and Other Technologies. A “cookie” is a small file placed on your device when you visit a site that can be understood by the site that issued the cookie. We use cookies and other technologies to collect information and support certain features of this Site. For example, we may use these technologies to:

• collect information about the ways visitors use this Site—which pages they visit, which links they use, and how long they stay on each page;

• support the features and functionality of this Site—for example, to save you the trouble of reentering information already in our database or to prompt the settings you established on previous visits;

• personalize your experience when you use this Site; and

• improve our marketing efforts, including through use of targeted advertising.

The information we collect using cookies and similar technologies is not, in and of itself, personally identifiable, but we may link it to personal information that you provide. If you do not wish to receive cookies, you may set your browser to reject cookies or to alert you when a cookie is placed on your computer. Although you are not required to accept cookies when you visit this Site, you may be unable to use all of the functionality of this Site if your browser rejects our cookies.

HOW WE USE INFORMATION COLLECTED THROUGH THIS SITE

Generally, we may use the information we collect through this Site

• to provide the information, products, and services you request;

• for security, credit, or fraud prevention purposes;

• to provide you with effective customer service;

• to provide you with a personalized experience when you use this Site;

• to contact you with information and notices related to your use of this Site;

• to contact you with special offers and other information we believe will be of interest to you (in accordance with any privacy preferences you have expressed to us);

• to invite you to participate in surveys and provide feedback to us (in accordance with any privacy preferences you have expressed to us);

• to better understand your needs and interests;

• to improve the content, functionality, and usability of this Site;

• to improve our products and services;

• to improve our marketing and promotional efforts; and

• for any other purpose identified in an applicable privacy notice, click-through agreement, or other agreement between you and us.

Please see below for information about the choices you have about the ways we use your information.

YOUR CHOICES

In General. We respect your right to make choices about the ways we collect, use, and disclose the information you provide on or through this Site. We strive to provide choices to you at a meaningful time and in a meaningful place. This Notice describes some of your other choices, such as your choice to opt out of receiving “cookies.”

Do Not Track Mechanisms. Your browser may deliver a “Do-Not-Track (‘DNT’) signal” to this Site. Because of the changing state of technology and indecision within the technology and marketing industries regarding the meaning of DNT signals, we currently do not make any guarantee that we will honor DNT signals.

Previously Expressed Preferences. You may change previously expressed preferences regarding how we use information you provide on or through this Site. For example, if you have provided your contact information and receive periodic emails from us, you may decide to stop receiving those emails by clicking the “unsubscribe” link in an email’s footer. You may be able to change other preferences through an account you create on this Site. Otherwise, please contact us using the information provided below.

HOW TO ACCESS, UPDATE, OR CORRECT YOUR INFORMATION

If you have created a profile on this Site, you may be able to access, update, or correct your information through your account settings. Otherwise, you may need our help. Please contact us using the information provided below. We will respond to you within a reasonable time and, in any case, within the time limits established by applicable law. We may ask you for additional information to verify your identity. In most cases, we will provide access and correct or delete any inaccurate information you discover. In some cases, however, we may limit or deny your request if the law permits or requires us to do so or if we are unable to verify your identity.

STEPS WE TAKE TO SAFEGUARD YOUR INFORMATION

We maintain reasonable administrative, physical, and technological measures to protect the confidentiality and security of personal information you submit on or through this Site. Unfortunately, no website, server, or database is completely secure or “hacker proof.” We therefore cannot guarantee that your personal information will not be disclosed, misused, or lost by accident or by the unauthorized acts of others. Further, we cannot control dissemination of personal information you post on or through this Site using any social networking tools we may provide, and you should have no expectation of privacy in such information.

HOW WE SHARE INFORMATION WITH OTHERS

With Third–Party Vendors. FieldReveal shares information collected through this Site with third-party vendors who act on our behalf. For example, we may use third-party vendors to design and operate this Site; to conduct surveys; and to help us with our promotional efforts. These third-party vendors may need information about you to perform their obligations. Typically, they are required by contract to keep your information confidential and to use it only to provide services on our behalf; however, as described below, we may allow them to use aggregate or de-identified data for their own purposes or to market the products and services of their other clients.

With Other Users of this Site. You may be able to submit User-Generated Content on or through this Site. In this Policy, “User-Generated Content” or “UGC” refers to content that you post using the social networking tools we make available to you and that does not constitute “Feedback” (as that term is defined in our Terms of Use). Any personal information contained in UGC can be read, collected, or used by others. In addition, we may use UGC you submit for advertising campaigns and other promotions. We may or may not use your name in connection with such use, and we may or may not seek your consent before using the content for such purposes. Therefore, you should have no expectation of privacy with respect to UGC you submit on or through this Site.

Within the FieldReveal Corporate Family. The owner and operator of this Site may share information collected through this Site with other companies in the FieldReveal corporate structure or companies that are majority or minority shareholders of FieldReveal, including, for example, the South Dakota Wheat Growers Association. These affiliate companies are permitted to use your information for their own marketing purposes and in a manner otherwise consistent with this Policy.

With Dealers. FieldReveal may share the information collected through this Site with its affiliates, licensees, and independent dealers (collectively, “dealers”). Our dealers may use the information in all the ways used in this policy, provided that such use relates to products or services authorized by FieldReveal. Our dealers may also use your information for their own marketing purposes, provided such marketing relates to products or services authorized by FieldReveal—they may not use your information to promote other products or services not authorized by FieldReveal.

In Aggregate or De-Identified Form. We use information collected through this Site to create a compiled, aggregate view of usage patterns. We may share aggregate information with third parties. We may also share with third parties information about how particular individuals use this Site, but only on a de-identified basis (“Individualized Data”). Individualized Data is not personally identifiable, but it does reflect the usage patterns of a particular Site user, as opposed to Site users collectively. We may provide basic demographic information (gender and age) in conjunction with providing Individualized Data.

With Other, Carefully Selected Business Partners. From time to time, we may share your information with selected third parties for their own marketing purposes. For example, we may partner with third parties to sponsor contests or other promotions, and we may share with these third parties the information you submit to us to participate in the contest or take advantage of the promotion. Before doing so, however, we may offer you the opportunity to “opt out” or “opt in,” as required by applicable law.

As Part of a Business Transfer. Your information may be transferred to successor organization if, for example, we transfer the ownership or operation of this Site to another organization if we merge with or are acquired by another organization, or if we liquidate our assets. If such a transfer occurs, the successor organization’s use of your information will still be subject to this Policy and the privacy preferences you have expressed to us.

To Comply With Laws and Protection of Our Rights and the Rights of Others. We may disclose your information when we, in good faith, believe disclosure is appropriate to comply with the law, a court order, or a subpoena. We may also disclose your information to prevent or investigate a possible crime, such as fraud or identity theft; to protect the security of this Site; to enforce or apply our online Terms of Use or other agreements; or to protect our own rights or property or the rights, property or safety of our users or others.

As Described in a Privacy Notice or click-through agreement. We reserve the right to disclose your information as described in any Privacy Notice posted on a page of this Site where you provide that information. By providing your information on that page you will be consenting to the disclosure of your information as described in that privacy notice. We also reserve the right to disclose your information as described in any click–through agreement to which you have agreed.

CHILDREN UNDER THE AGE OF THIRTEEN

We are proud of this Site and we strive to ensure that it doesn’t offend people of any age. However, this Site is not intended for children or minors under the age of thirteen years without the permission of a parent or guardian. If you believe that a child has submitted personal information on or through this Site without the consent and supervision of a parent or guardian, please contact us using the information provided below so that we can take appropriate action.

LINKS TO OTHER SITES

This Site may provide links to other websites operated by third parties, including in some cases our third-party vendors. FieldReveal does not control these websites and is not responsible for their data practices. Any information you provide to third parties on their websites is covered under their privacy and data collection policies and is not covered by this Policy. We urge you to review the privacy policy posted on any site you visit before using the site or providing any personal information.

THIS POLICY MAY CHANGE

We are continually improving and adding to the features and functionality of this Site and the services we offer through this Site. As a result of these changes (or changes in the law), we may need to update or revise this Policy. Accordingly, we reserve the right to update or modify this Policy at any time, without prior notice, by posting the revised version of this Policy behind the link marked “Privacy Policy” at the bottom of each page of this Site. Your continued use of this Site after we have posted the revised Policy constitutes your agreement to be bound by the revised Policy. However, we will honor the terms that were in effect when we gathered data from you.

For your convenience, whenever this Policy is changed, we will update the “effective date” at the top of this page. Be sure you check the effective date to see if this Policy has been revised since your last visit.

You may access the current version of this Policy at any time by clicking the link marked “Privacy Policy” at the bottom of each page of this Site.

RETENTION OF PERSONAL INFORMATION

FieldReveal retains the personal information collected on this Site as long as necessary to provide the services, products, and information you request or as permitted by applicable law.

THIS SITE IS HOSTED ON SERVERS LOCATED IN THE UNITED STATES.

FieldReveal LLC is a U.S. limited liability company. The servers that support this Site might be located in the United States or elsewhere. While it is in our possession, your information will generally be stored in FieldReveal databases or databases maintained by our third-party service providers on servers and data storage devices located in the United States or elsewhere. U.S. data protection laws may not provide as much protection as the data protection laws in force in some other countries, however, we will process your information in accordance with this Policy no matter where our data is stored. If you are located in a country outside the United States, by using this Site you consent to the transfer of your information to the United States.

CONTACT US

If you have any questions regarding this Privacy Policy, please contact us.